Hotels and resorts
Coordinate direct-booking, OTA, metasearch, and seasonal campaigns while tying spend to actual room revenue.
Best for properties that need to protect direct booking share while still using OTAs and metasearch intelligently during soft dates, events, and seasonal demand shifts.
- OTA and direct campaign coordination
- Geo and seasonal targeting
- Reservation-level attribution
Typical workflow
- 1.Map campaigns to property, market, date range, and booking source.
- 2.Compare OTA, direct, search, and social performance against occupied room revenue.
- 3.Shift budget toward need periods and away from dates already pacing ahead.